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Positioning

Your brand needs to stand out from the crowds to be successful in the market. This means that there is a positioning effort to be paid in order to plant the image in the mind of your audience. 
This requires a strong marketing program that involves:

- Studying the current image of your business.

- Identifying the intended image of your brand.

- Studying the differentiation points that will be presented. 

- Deciding the message be sent to your audience.

- Researching the right channels to reach your target clients.

- Taking care of the brand details such as presentation and packaging.